AFR Clothing & Miss Senegal USA 2010 Partner to Help Orphans

AFR Clothing in conjunction with Miss Senegal USA 2010, Matel Sow, and Plan International West Africa are proud to announce their fundraising campaign for Senegal. AFR Clothing has partnered with Miss Senegal USA 2010 to raise funds for Senegalese orphans that Plan International West Africa takes care of. Miss Sow will be organizing various fundraising efforts in the Chicago area and AFR Clothing will be providing the apparel with Plan International – West Africa being the beneficiary. The funds will go towards educating these orphans. Plan International West Africa is an NGO working to improve the lives of children in Senegal and around the world.Senegal is one of West Africa’s most popular destinations. The capital Dakar is a vibrant, lively city with colorful markets, plenty of hustlers and good nightclubs. Senegal is culturally rich, famous for its excellent musicians – Akon is a prime example. There are fine beaches, pretty colonial towns, lagoons and rivers to explore and much more.

In addition to being Miss Senegal USA 2010, Matel Sow is also a Peace Ambassador who is more than honored to represent her country. Sow is currently a student at the University of Chicago, double majoring in International Studies and Public Policy, and minoring in Human Rights. She is very interested in developmental issues – especially in Africa – as well issues related to women and children. Having spent last summer in Senegal teaching English to local youths, and volunteering at a woman’s center in Dakar, Sow believes that women are the backbone of Africa. Sow is quoted saying, “They are mothers, teachers, doctors, spouses, cooks, nurses, caregivers and the list goes on…so, we must empower these women so that they can in turn contribute to the development of Africa.” It is such a vision that led her to be selected as the West African Ambassador for AFR Clothing. Such initiatives are what AFR Clothing is all about – our mission is to spread the love in AFRica and our vision is to donate to 53 charities in 53 AFRican countries by 2020. This campaign makes it 3 charities in 3 AFRican countries – with Ndoro Children’s Charities in Zimbabwe and NOAH in South Africa preceding.

Kingstone Matsekeza, Co-Founder of AFR Clothing said “I am very excited about our new campaign with the gorgeous Miss Senegal USA 2010, Matel Sow. Her involvement with AFR Clothing proves that her beauty originates far deeper than the skin; it is beauty within. There is a lot of work we need to do and together we will educate AFRica; one shirt at a time.” Nelson Mandela once said: “Education is the most powerful weapon which you can use to change the world.” Let’s utilize this weapon and help change Africa. Let’s Spread the Love in AFRica.